Unlike me, my son loves to feel, hold and check out the products he intends to buy (or not). His favorite pastime is visiting stores or malls for window shopping. I used to be his companion, before I started winning vouchers for online shopping. Now, that changed everything. I completely stopped visiting stores even for groceries, relying completely on my internet for shopping. From past 3-4 years, I haven’t bought any gadget from store, since I found online shopping more convenient. Not to mention I have won most of the devices from contests online.
In my busy schedule, I had no inclination to be a part UniverCell Sync Bloggers Contest as I did not see any reason why I should visit a store when I can buy gadgets online from the comfort of my home. But Rayyan (my son) persuaded me to go and have a look before being judgmental. Finally, I gave in and went to UniverCell Sync store located in Indiranagar Bangalore, which is quite some distance from my home. I warned my son, it better be a good experience, or else he is going to pay for it. He did not pay for it.
|Farheena checking out if keyboards are necessary for tablets|
We also talked about our HTC phones, which were the tough ones. I told them I was waiting for my HTC to start giving me problems so that I will have excuse to buy a new one, when the representative showed me his own HTC phone which had cracked screen but still worked fine with the touch screen giving no problem even in the cracked area. He said, my wait would be useless. We had a good laugh over this. This is the human touch I am talking about. There is something special when you talk to people and learn from them and also share something you have in common. You feel connected. Google may have all the information of this world, but it can never give you the human touch.
Soon I joined the group of bloggers who were being shown around by Soumya Menon, Vice President, Brand Strategy of UniverCell. I introduced myself and joined the group. What caught me completely by surprise was the depth of knowledge she had about the customers/consumers and their needs. It was consumer psychology on full swing when she asked a fellow blogger to show her his phone, then went to tell us what he would prefer in mobile, what range in price he is looking at and also why he chose the previous phone. She scored perfect 10 with each of those predictions. I was quite impressed and so were all the other gaping bloggers. She also explained how UniverCell had put efforts to make the tech experience unique and memorable for their customers. There was so much of effort put behind even the aroma that welcomed me when I entered the store. The music was soothing which made people feel relax when they were spending bucks on the latest gadgets. No wonder people go to stores to purchase gadgets instead of buying it online.
One amazing small gadget which caught all my attention was the tiny LG pocket photo printer of which the UniverCell Staff gave a demonstration of for us bloggers. How wonderful it is to have the photos instantly transferred from your mobile to paper. Add the advantage of not running short of ink ever; since the gadget does not use Ink Cartridges. Here are two photos from the demo session.
The store caters to the requirement of customers from every strata of our society. It matches the changing speed of the tech geeks but does not ignore or forget those who need mobile phones for their basic needs of making a call (if those speicies of humans still exists). Apart from the tablets and phones, the store has lined up amazing accessories, apps and solutions for technical glitches as well.
The Sync stores have new format which ensembles under one roof everything a mobile user needs like
- Latest phones
- Best phones available in the market
- Tablets of different sizes
- Low budget phones
- Insurance, safety and security
My experience was not just of watching and checking out latest gizmos or gadgets. I could touch the products, feel them, use them, interact with experts regarding the specifications, and actually live the experience of using the gadget before moving ahead with the purchase. The new age, trendy technology gave a personalized touch to the shopping experience. The store with great visual informative media not just showcases the gadgets but also gives out details about their functionality and other specifications through firsthand experience and expert advice. After being through the store, I am very sure that I would not regret any purchase made, because my decision would be well informed.
UniverCell was a amazing place where "We went, We saw and We Were Conquered". That is the reason I have plans with my son to go Window Shopping for at least two hours on Monday.
Thank you Indiblogger. Off course we had a great time experiencing UniverCell Sync!